September 10-11, 2024 – 0900 – 1700

Registration Fee: $389

4640 Golden Foothill Parkway Suite 20 El Dorado Hills, CA 95762

Course Description: Join the dynamic duo behind Second Alarm Communications, as they bring their wealth of experience from the Sacramento Fire Department to this immersive two-day workshop. With Keith’s extensive background as a Battalion Chief/Public Information Officer and Wendy’s expertise as a media and communications specialist, they’ve been instrumental in shaping the department’s public information and social media strategies.
Designed for communicators across various agencies eager to elevate their public information and social media game, this hands-on class will equip you with the tools and strategies to ignite your brand’s influence in today’s digital landscape.

Embark on a transformative journey, where you’ll delve into the intricacies of media relations & social media strategies. Learn insider tips & tactics for building meaningful relationships with local news media, ensuring your brand receives the attention it deserves. Dive into the art of media interviews, honing your skills through interactive sessions and group exercises to conduct compelling news interviews that captivate audiences. Explore the dynamic landscape of social media platforms and unlock the secrets to crafting engaging content and effective engagement strategies. Master the art of visual storytelling with expert guidance on video production techniques, and get experience in creating and captivating Instagram reels that command attention. Gain insights into crafting the perfect pitch from a special guest from the local media scene, discovering what sets winning pitches apart and how to stand out amidst the noise. Navigate crisis communication with confidence as you learn to craft effective Crisis Action Perspective (CAP) statements.

Put your newfound skills to the test and receive personalized feedback from industry experts, fostering an environment of growth and learning. Connect with fellow participants, exchange ideas, and forge valuable connections that extend beyond the workshop.